Many of you who read our news section will know that we are currently developing a sister service called Mortgagebam with the objective of bringing mortgage seekers and independent advisers together. To fully understand how we were going to do this, we needed to look at how the internet is currently generating mortgage leads.
What we found out was quite surprising and although it does not represent the whole mortgage market, is it worth mentioning and how Mortgagebam will address these issues.
The first thing is that many mortgage leads generated through a third party website are often only available to the highest bidder. The mortgage adviser is guaranteed exclusivity, sometimes by the mortgage seeker receiving a phone call first to qualify the lead, then that one adviser will get access to the phone number and address of that client.
Some sites put the mortgage lead into an auction, where the winning bidder gets the mortgage lead. We re not sure why a client would wait until this process is completed, but that is what we found.
The issue we see with this process is that there is no guarantee that the winning financial adviser is the right one for that client. We are not talking qualifications here we are talking about a relationship that may last 25 years.
Mortgagebam as a business is a mortgage lead or internet marketing company. It does not offer mortgages themselves, so it is all about marketing a service and hoping potential mortgage seekers will fill in a simple form.
However where things will be different to above is that all mortgage leads will be the same price. The client will see immediately who has been informed of their information and the client, not Mortgagebam will get to choose who they want to work with. Add the fact; the mortgage seeker can leave a review on the service they got from that Independent mortgage adviser, you would hope that the whole process is controlled by the customer not Mortgagebam or the mortgage adviser.