American owned GE (credit partner of store), according to him these cards are upgraded form of the store card while everyone knows store cards are useable on store only and spending limits are low rather than it Credit cards can be used everywhere with higher limits.
But yeah GE wrote to Laura Ashley’s customers first to inform & explain that if they do not want a credit card, informs the team and if they will not reply card must be posted.
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For more details check the source:
http://www.mailonsunday.co.uk/pages/dmstandard/frame.html?in_bottom=http%3A%2F%2Fwww.thisismoney.co.uk%2Fcredit-and-loans%2Farticle.html%3Fin_article_id%3D420066%26in_page_id%3D9%26ct%3D5
This article was previously wriiten for Finacebam last May