An article in the June 21, 2007 edition of Telegraph compared the rankings of the video site YouTube to that of BBC.
In a study it was found that www.bbc.co.uk was ranked number one each week for the past two years. YouTube has held the second place since October of last year. However, YouTube is “rapidly closing that gap” says Heather Hopkins, vice president of Hitwise, the Internet Marketing Group.
While the BBC site continues to grow in amount of visitors, so does YouTube and YouTube is growing more than BBC. This only accounts however for hits on the homepage and not any clicks on links leading further into the site.
The study also found that entertainment websites such as these received more visitors than either retail sites or classified advertising websites. The entertainment category has maintained it’s third position through June and it’s forecasted that it will remain there. They come second only to Search Engines and Adult.
Last month, BBC ranked number 12 in Hitwise’s top 20 ranking websites while YouTube came in at 13. Google was number one followed by eBay and Hotmail.